Marketing Volunteer Team for Google Ad Campaigns

Details

Mission and objectives

Our goal is to create employment opportunities for young people in Africa. We achieve this through education, technology, agribusiness, eco-tourism, entrepreneurship, and creative arts programs and initiatives. These efforts aim to unlock the potential of communities and promote social and political stability. As part of our mission, we empower youth to lead the revitalization and development of rural communities through innovative and locally-driven programs and enterprises.

Context

This assignment involves leveraging the Google Ad Grant for Nonprofits to effectively promote our initiatives and engage with our target audience. To create a solid marketing team for our website and social media, we seek the following volunteer roles: Google Ads Manager: Responsible for overall campaign strategy, management, and optimization. Ad Copywriter: Creates compelling ad copy aligned with campaign objectives. Keyword Research Analyst: Conducts keyword research and manages keyword lists. Data Analyst: Monitors campaign performance and generates reports for data-driven decision-making. Trainer/Coach: Provides training and guidance to team members and other volunteers. Social Media Manager: Integrates ad campaigns with social media efforts for a cohesive marketing strategy. Graphic Designer: Creates visual elements for ads, banners, and landing pages. SEO Specialist: Ensures landing pages are optimized for search engines to improve ad quality scores.

Task description

We are seeking dedicated and knowledgeable Google Ads Online Volunteers to help our nonprofit organization maximize the impact of our Google Grant for nonprofits. The primary goal of this assignment is to improve our Google Ads campaigns to achieve higher conversion rates and increase our online visibility.